NovelMeadowPraxis

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We design apps that truly work for businesses in India

Launched in 2020 after seeing countless companies waste money on flashy apps that looked good but didn't solve real problems. We're a small team based in Telangana, and we've built more than forty mobile apps for businesses across the country.

Mobile application interface design process

Apps Built for Real Users

Here's something we learned early: most app development companies in India focus on features that sound impressive in meetings. But when the app launches, nobody uses it the way they expected.

We spend the first week just talking to the people who'll actually use your app. Not surveys or focus groups – real conversations. A restaurant owner in Hyderabad taught us more about delivery apps in 30 minutes than any design course ever did.

Your customers aren't tech experts, and they shouldn't need to be. We build apps that make sense the first time someone opens them.

How We Work Differently

What Building an App Really Entails

No corporate jargon. Just the straightforward process we use for every client.

1

Figuring Out Exactly What You Really Require

We spend 2-3 weeks just listening. Last month, a retail client came to us wanting a loyalty program app. After talking to their customers, we discovered they actually needed better inventory visibility. Built that instead, and their sales went up a bit in the first quarter.

2

Design That Works for People in India

We design for how folks in India actually use their phones. That means accounting for varied internet speeds, different screen sizes, and multiple languages. Your grandmother should be able to figure out your app without calling for help.

3

Developing and Testing in Real-World Conditions

We test apps on older Android devices with spotty 3G connections, not just the latest iPhones with perfect WiFi. Your app needs to work in Tier 2 cities during rush hour, not just in a developer's office.

4

Launch Support That Truly Helps

The first month after launch is when you'll have questions. We're available via WhatsApp, phone, or email. When a payment gateway issue hit a client late at night during a sale, we fixed it within an hour. That's just part of the service.

Why Clients Stay With Us

The majority of our work comes from referrals. Here's what clients feel matters most after the app launches.

We Answer Questions Clearly

No technical jargon unless you request it. When something goes wrong, we describe what happened and how we’re fixing it in plain language.

"They explained why our app was slow in rural areas and fixed it without making us feel silly for asking." — Retail chain owner, Karnataka

Budgets That Don't Explode

We provide a price range upfront based on similar projects we’ve completed. If anything unexpected arises, we discuss it before spending your money. Last year, about 92% of projects stayed within five percent of the initial estimate.

"No hidden costs, no surprise bills. They told us exactly what things would cost and why." — Healthcare startup founder, Mumbai

Long-Term Thinking

We build apps that can grow with your business. A logistics client began with basic tracking in 2019. Today they handle around 3,900 deliveries daily on the same foundation. We planned for that from day one.

"They asked questions about our five-year plan during the first meeting. That saved us from rebuilding everything later." — Logistics company director, Delhi

App Development Services

Pick a path — each page describes what we create and how we deliver.

iOS

Native iPhone and iPad development with a production-ready workflow.

Explore iOS Development

Android

Dependable apps across a range of devices and OS versions.

Explore Android Development

Desktop

Desktop software from concept to installer and updates.

Explore Desktop Development

Web

High-performance, scalable web apps built on clean architecture.

Explore Web Development

Designed for Indian Market Realities

Building apps for India means tackling challenges unseen in Silicon Valley. Unreliable connectivity, users speaking multiple languages, a wide range of device capabilities, and varied payment preferences.

We have partnered with companies across many states. A delivery app that runs smoothly in one city can falter in another if local conditions aren't accounted for.

  • Offline mode when connectivity drops
  • Support for local languages and scripts
  • Several payment methods, including COD integration
  • Tailored for affordable Android devices
  • Bandwidth-conscious design for limited data plans
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Android app development interface
iOS application development process